One of the most important things you can do to solidify your business within search results is get it verified on Google. Google Business Verification will make sure that your company appears in local search, maps and give you the trustworthiness to get more customers. However, the process is not always easy and you if not prepared can sometimes face delays or anything that will hold back to proceed. In this article, I will explain exactly how the Google Business Verification process works and provide you with some advice to make your verification a great success.

Understanding the Google Business Verification Process

But first thing is that you should know about the processes involved in Google Business Verification. When you create a Google Business Profile (GBP), it must be confirmed by the Google team and prove that your business is legit and authorized to manage this profile. This verification stage will help reduce the likelihood of fictitious or faulty news showing up in Google.

The verification process typically involves a few key steps:

Creating or Claiming Your Business Profile: However, if Google already lists your business you can do this by searching for your business on Google and clicking on [[ Claim this Business ]]. They will be asked to establish a new profile if it does not show up.

Choosing a Verification Method: There are four main types of verification options in Google: Postcard, phone, email and Instantaneous Verification. The methods available to you depend on what type of business and where your businesses operates.

Completing the Verification: After you select which method to verify, Google will either give you a code or tell how else to proceed with verifying your business. Your business should now have a verified checkmark on Snapchat after inputting the code or following other instructions.

Preparation Before Verification

This planning can help to make the subsequent verification process run more smoothly. PreparationBefore you begin, it is important to gather all the needed information and verify that everything is accurate. Below, please find some considerations to prep you to be ready:

Gathering Necessary Information: Have all necessary information ready. That way, if you have physical locations and a website linked to it as an NAP (business name, address phone number), then all of these information will update across the location. You will also want to get any legal paperwork or proof of ownership you might have in case Google wants them, as well.

Ensuring Accuracy: Make sure everything you enter cincides exactly with what is on your website and other online listings. Mismatch in particulars can make the verification process slow or decredentialled. As an example, if you have your business registered as John’s Coffee Shop on your site and it is called John’s Cafe in Google then this would be problematic.

Choosing the Right Verification Method: Some of the verification methods are quicker and others more reliable, depending on your business type/location etc. The most popular is postcard verification but this can take up to two weeks for the postcard to arrive. If you are in a hurry, and would like it done faster email or phone verification be the better options.

Common Challenges and How to Overcome Them

You can do your best approximation to be ready, something will always happen that you have no control over during the verification. 3 Common Problems and How to Avoid Them

Delayed Postcards: Note: If you decide to go with postcard verification then the postcard might be little delayed in arriving. Google recommends waiting longer for the pin to arrive, up until you place a new request via your Google Business Profile page. The last thing we want is for you to miss any mail delivered here by us, so please take a moment right now and make sure your address on file with BJS Conversions Mailing House Mailroom USA LLC is correct updated enabling keeping a track of incoming USPS deliveries.

Verification Denied: In some circumstances, Google will not approve your verification request. That might be because the info you gave them isn’t what they have on file, or there is already a claimed profile for your business. If this happens, don’t panic. Step 1: Check the details you entered are correct If everything is correct, contact Google support for help.

Multiple Locations: For businesses with multiple locations, each location will need to be verified separately. A little annoying but this needs to be done to make sure each location is correct in Google. And repeat for each location, ensuring the content coincides across all profiles).

Tips for a Smooth Verification Process

Having this foundation of what the verification process entails, and an understanding how to prepare for it sorted out — let us go over a few tried-and-true non-complexifying tips designed to give you that signature blue check with as little headache as possible:

Choose the Best Verification Method: Like previously stated, the verification you choose may affect how soon your identity is verified. If you can only choose phone or email verification, then opt for the latter as it is quicker. The one downside is that you may not always have the chance to use these, particularly if your business doesn’t already exist.

Keep Your Information Updated: Before you start the verification process, double-check that all business information is current and accurate. This information is your business must be the name of your company, address phone number and website. Delays will happen due to even the smallest of errors — a typo in your address, etc. You will also want to ensure that this information is verifying what appears in your website and other publishing platforms online.

Follow Up Promptly: Once you ask for the validation, make sure to check quickly. To ward off any postcard fatigue, diligently check your mail if you leverage postcard verification so that the card does not get lost in the shuffle. If you use phone or email verification then make sure to react on the verify request asap. The faster you fill it up, the sooner your business will be verified.

Be Patient: Of course, we all want to be verified as soon as possible and it is completely understandable but sometimes a good friend like patience can do the trick This is not your ordinary history though, sometimes especially when going through postcard verification the process can take some time. If you are not verified immediately, do not be disheartened. Continually follow up, and do not hesitate to contact Google support in any event of issue.

What to Do After Verification

Congratulations! These are the benefits that you can have after your business is verified and it becomes a verified Google Business Profile. That is not the end of that process and task, though. So, What do you have to do now?

Optimizing Your Google Business Profile: Meaning, now that you have been verified in just pay some efforts to optimize your profile. Include photos, a catchy description of your business along with ensuring all details are up to date. The more detailed your profile is, the greater it will grab or attract potential customers.

Monitoring and Updating: Now, if you thought that your Google Business profile will work just as fine the day it was jotted and set up…umm Nope! Such a screen should be checked often and reconstructed when necessary. If you change your hours, move or offer new services make sure to update all of that information right away. They automatically update your profile more accurate and fresh.

Encourage Reviews: Online customer reviews are a big part of this. Ask your happy customers to review you on Google! Reviews have benefits beyond gaining the trust of potential customers though and they can influence how you rank in local searches.

Conclusion

Being verified in Google is one important step on the way to having a decent online presence for your business. The process may not be perfect, but with the right precautions and a little patience, you can get verified rather easily wising up to all that a verified Google My Business Profile has to offer. Pick the appropriate verification style for your business, ensure you maintain your information updated and modesty, reply briskly. Get verified and build out your profile further to help make it even easier for new customers to find you.

FAQs about the Google Business Verification Process

1. What is Google Business Verification?

Google Business Verification is a method to verify that you are not lying and clearly that, it checks whether you have the exercising authority over Google My business Profile or not. It helps verify your business for it to be shown on Google Maps and local search results as well gives credibility to the business, in a way.

2. Why is Google Business Verification important?

Verification is crucial to help gain the trust of prospects and customers. Having a verified profile is always more professional and trustworthy, thus contributing to higher visibility,engagement with users. That way, your actual business information is accurate and current in Google.

3. How long does the Google Business Verification process take?

The Verification Process may take some time to complete based on the method you prefer. It generally takes 1–2 weeks to be verified via postcard (it is slower), while phone or email verification can done near real-time.

4. What are the different methods of Google Business Verification?

Google offers several verification methods:

• Postcard: A postcard with a verification code is sent to your business address.
• Phone: A verification code is sent to your business phone number via call or text.
• Email: A verification code is sent to your business email address.
• Instant Verification: Available for some businesses that are already verified through Google Search Console.

5. What should I do if I don’t receive my verification postcard?

If you do not get the notification in 2 weeks, use your Google My Business Account to request a new postcard. Be sure that your address is a real, deliverable full address. Or simply check with your local post office.